When The Answer Isn’t in the Data

Easy availability of data has fundamentally changed the game when it comes to validating business activities. But if we’re all data and no gut we risk becoming mindless drones who only pursue demonstrably ROI-positive activities. Data is ideal for answering questions like whether developing a… Read more

Intercom’s first pitch deck

Yesterday we announced Intercom had raised $50 million in an investment round led by Index Ventures. So today I thought it would be interesting to share the first pitch deck I ever used for Intercom. It’s from late 2011. When raising $600,000 was a monumental… Read more

The Power of Data-Informed Marketing

Marketers know instinctively their work impacts the bottom line (traffic spikes, growing signups), but they don’t always know which work is making the most impact. Before joining Intercom I worked in startup finance – think operating plans, fundraising, SaaS metrics, board reporting. I constantly asked… Read more

Unicorns don’t exist. Generalists do.

If there’s one thing our industry loves it’s false dichotomies. Should designers learn to code or focus on design? Should they generalize or specialize in one area? These debates distract us from the real issue: it doesn’t matter how you realize your work, as long… Read more

Podcast: Tomasz Tunguz on Venture Capital

Tomasz Tunguz is a partner with Redpoint Ventures and an early-stage investor in Expensify, Looker, ThredUP, and more. Before joining Redpoint, Tomasz was a product manager at Google’s AdSense for Social Networks and AdSense International. He’s widely known for his blog, which is a must read… Read more

Visual Support is Human Support

To GIF or not to GIF? If you’re about to close a support conversation with a cat animation “just because…” stop what you’re doing. Animated GIFs, memes, emoji, stickers, and other visual media are a growing but definitely misunderstood (and underutilized) part of Internet culture.… Read more

A/B Tests That Do More Than Validate

A/B tests provide more than statistical validation of one execution over another. They can and should impact how your team prioritizes projects. Too often, teams use A/B testing to validate bad ideas. They make minor changes and hope the test will produce big wins. But… Read more