How pricing strategy helps shape your entire business model
For SaaS companies, deciding where you are on the price spectrum determines the sort of customers you plan to target, your route to market, and the most effective sales process.
For SaaS companies, deciding where you are on the price spectrum determines the sort of customers you plan to target, your route to market, and the most effective sales process.
Scale by Intercom 20 min listen
Atlassian grew into a $20 billion dollar company without a formal sales team. So how did they do it? We sat down with Jay Simons, President of Atlassian, to get an inside look at their unique high-velocity, low touch sales model and whether it’s right (or wrong) for your business.
Customer Engagement 30 min listen
Patrick Campbell, CEO of ProfitWell, on why he left his job as an economist at the NSA to start building software, the density of marketing channels today (and how to break through the noise) and the biggest pitfalls to avoid when pricing your product.
News & Updates 31 min listen
It’s why we’ve written more than 500 articles on this blog and why we recently published Intercom on Starting Up,…
News & Updates 3 min read
Choosing the correct pricing for your product is a daunting task – particularly if you’ve never priced anything before. But…
Product & Design 35 min listen
Michael is the CEO at Trello, the beloved visual collaboration tool that now has more than 16 million users. Trello…
Product & Design 2 min read
Knowing what to charge for your startup’s product is hard, but you should always price for the value it creates…
Product & Design 22 min listen
At the first stop of our Inside Intercom World Tour, in front of a sellout crowd at The Boiler House…
Customer Engagement 5 min read
Most businesses are eventually faced with the key question: How much should we charge? There’s no one true answer. There…
Product & Design 1 min listen
In this interview, Garrett discusses the thinking behind his product Sifter, the problem with low-end price plans, the long, slow…