“Would I want to receive this in my inbox?” This is the single most important question Ben Jordan (pictured above),… Read more…

Customers will always surprise you with the creative ways they use your product. It’s not deliberate on their behalf though.… Read more…

What do all technology flops have in common? They failed to do a job for their customers. If you are… Read more…

What happens when the sh*t hits the fan? Your company gets hacked, your users’ data “disappears”, your service is disrupted… Read more…

What does a napkin tell you about a restaurant? Quite a lot, surprisingly. Study after study shows a strong correlation… Read more…

Are all your users using all the features in your product? Of course they’re not. Let’s talk about that. When… Read more…

When you think of Salesforce.com, what do you think of? The CRM tool for salespeople? A product for managing marketing… Read more…

If you’ve started a business or were a part of a founding team, you probably remember the feeling when the… Read more…

Screencasting is the perfect way to show off your product. The benefits will be clear as soon as you start.… Read more…

When developing new products, we are too focused on technology itself rather than what it will enable. Yet it is… Read more…